Llangefni Social Enterprise

Project Overview: Bringing Llangefni to life

Activities: Strategy, Research, Digital, Public Relations

The Challenge

Llangefni Social Enterprise was created to lead the regeneration of Llangefni, the county town of Anglesey. They needed communications support to create and deliver a coherent strategy, that would engage a range of stakeholders and encourage collective working to strengthen the towns proposition to locals and visitors alike.

The Solution

Acer worked closely with the Llangefni Social Enterprise board, running workshops to understand their objectives, their communications, their target audiences and what success would look like.

We engaged retailers, commencing with market research to understand what previous marketing activities had been run collectively in the town. We assessed the retailers’ perceived value in terms of increased business and footfall. We introduced a shopping scheme designed to support cross fertilisation across participating retailers and highlight the wide variety of traditional and modern products and services available in the high street. Delivery included point of sale material, and promotional posters across community venues. A social media campaign drove traffic to a website allowing people to sign up for discounts and newsletters featuring Llangefni retailers. Customers could sign up to the scheme either in-store or online. This generated valuable customer information to allow retailers, to design attractive propositions and promote at appropriate touchpoints in the customer lifecycle.

Local media coverage was generated through a series of in-town events including street entertainment to encourage footfall movement throughout the town. This was integrated with a Welsh Government high street initiative, to generate national media coverage including broadcast media. All communication was delivered in Welsh and English.

Results

  • A successful launch of the Llangefni shopping scheme saw an increase in footfall in Llangefni.
  • Extensive national and local media coverage for Llangefni including Sky TV, Telegraph, Western Mail, and North Wales Chronicle.
  • Four successful workshops empowered the Llangefni Social Enterprise Board building their understanding of the importance of marketing strategy and branding.
  • Over 900 tweets engaging 89,000 followers with over 25% engagement

Other Case Studies