Seacams

Project Overview: Engaging the marine and coastal business sector

Activities: Public Relations, Design and Print, Copywriting

The Challenge

SEACAMS is a marine science research programme run by Bangor, Swansea and Aberystwyth Universities. It aims to engage small and medium sized enterprises in the marine and coastal sector, providing funded research support to create centres of innovation excellence. SEACAMS needed an experienced agency to promote the programme, attracting businesses to explore the research support available and to highlight emerging innovative projects.

The Solution

We analysed and engaged the business press across Wales, reaching the marine and coastal sector from tourism to renewable energy.  Producing creative stories surrounding SEACAMS research vessel and the adventures of the scientists on it, gained rapid initial coverage across Wales. We were careful to credit the ERDF, SEACAMS’ funding body throughout the campaign and on all collateral ensuring we met their branding and publicity guidelines. We designed banner stands together with brochures and leaflets to promote the programme and its outputs at business meetings. As projects emerged we researched, wrote and designed articles in a monthly newsletter ‘Sea Views’. Newsletters were posted online enhancing SEACAMS’ digital presence and printed for distribution at events. All communications were produced in Welsh and English.

Results

  • Engaged over 1,000 marine businesses across Wales
  • Promoted over 30 research projects across the marine and coastal sectors
  • SEACAMS worked with over 200 companies, securing over £8 million investment into Wales.

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