Venus Business Communications

Project Overview: Growing an effective reseller network

Activities: Public Relations, Digital, Design and Print

The Challenge

Venus Business Communications is a network provider delivering connectivity to businesses across London. They turned to Acer Marketing Communications to assist them raising their profile in the industry, to build a strong partner network of resellers and position themselves for acquisition.

The Solution

Working closely with the company directors, we defined the relevant target audiences and researched industry press, to design a media campaign to highlight the company. Examining the company’s USP we defined core messages surrounding business benefits for both the reseller and the ultimate customer. These core messages were key to a range of stories and case studies highlighting Venus Business Communications proposition.

We promoted regular partner events in the reseller press, highlighted the growing network and successful resellers within it, together with calls to action to become part of the network. Wider business press activity focused on stimulating market demand. It also eliminated confusion in the market place regarding the business benefits of fibre connectivity to premises and availability. This included highlighting government schemes driving improved connectivity and Venus Business Communications’ prominent role within them. watch the video

We also built convincing submissions for a range of industry business awards including ISPA’s best business broadband, best superfast broadband, and RICS Awards for Infrastructure. Success in these awards was supported with business and social media, including commentary from high profile individuals including the Mayor of London.

Results

  • 55% increase in turnover and targeted sales in priority sectors
  • Venus ranked on the Deloitte Technology Fast 500™ EMEA list
  • Finalist in RICS award for Innovative infrastructure
  • Winner of ISPA Best Business Broadband
  • Acquisition of the business by M24Seven

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