Golfing Organisations

Project Overview: Raising profile of golf clubs and coaching

Activities: Strategy, Public Relations, Social Media

The Challenge

Golf has a traditional reputation of being high-brow, exclusive, stuffy and an older man’s sport. Llangefni Golf Course, Shrewsbury Golf Club and Shervill Golf Performance are keen to change this perception attracting new membership and encouraging take up of the game by younger people in the process.

The Solution

We designed marketing and public relations strategies for Shrewsbury Golf Club and Shervill Golf Performance advising on brand, core messages and target audiences, to increase engagement and challenge traditional perceptions of golf.

For Shrewsbury Golf Club we advised on the development of a new website, setting out architecture and content to highlight the key benefits of the course and hospitality at the club. In addition, we enhanced effective internal communication, including content for a weekly newsletter and an internal quarterly update on improvements to the course. Story telling in local press included a range of social events, sporting achievements and charitable activities featuring girls, boys and women who play golf. Coverage of events including fashion shows and fun golf competitions challenged traditional perceptions while keeping Shrewsbury Golf Club’s profile high. watch the video

Shervill Golf Performance is a training academy based at South Staffordshire Golf Club and the Shropshire Golf Club. Mark and Lisa Shervill established the company in 2016 and turned to Acer Marketing Communications for their marketing strategy. The strategy included shaping their business objectives, development of brand values, defining their target audiences and effective routes to market. We helped refine their brand identity and promote the company launch at South Staffordshire Golf Club.

Llangefni Golf Course is a valuable course for people to try golf and was the course where Masters Champion 2016, Danny Willett first began. When the local authority threatened to close the course we supported Llangefni Social Enterprise’s acquisition and promotion of the course, and associated driving range, to attract a new target market to golf. This included launching foot golf and national coverage surrounding Danny Willett’s first golfing experiences.


  • 71 stories published in local and golfing press over 12 months
  • Extensive National, regional and broadcast coverage for Llangefni golf course
  • 580% referral traffic on social media including 70% engagement

Other Case Studies