Corporate collateral was supported with a distinctive sub-brand, focusing waste management section communications visual identity and core messages. We encouraged local trials of food waste collection systems, seeking the preferred options from users and adopting these at roll-out. In addition, we promoted the treatment system being used, with a launch event attended by the Welsh Minister, production of a video of the site in operation producing compost and held specific open days where residents could collect compost for their own use. This required us to work with the Association for Organics Recycling to produce a leaflet that could be understood by lay people, while bringing the traceability needed to comply with production standards for compost made from food and garden waste. watch the compost production video
In addition, we promoted the importance of reducing food waste, engaging local media in a leftovers recipe competition, encouraging Anglesey residents and businesses to submit their favourite recipes. This culminated in a recipe booklet featuring winning entries. All communications throughout the campaign were conducted in Welsh and English.